UPDATED Apr. 8, 2020, at 10:39 AM

Tracking Every Presidential Candidate’s TV Ad Buys

Which presidential candidates and outside groups are spending the most on TV ads

By Aaron Bycoffe

Who’s buying ads?

Candidates are shown individually if they have at least 10 percent support in an average of national polls or if they’ve spent more than an estimated $1 million on TV ads since Jan. 1, 2019.

Explore all ads

Candidates who have bought an ad

Locations where an ad has aired

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About this project

FiveThirtyEight is using data from Kantar/Campaign Media Analysis Group to show what campaign ads are being aired across the country and how much candidates and outside groups are spending on them. Ad airings are grouped by state. But because media markets do not follow state boundaries, ads listed as airing in one state may have also aired in adjoining states. For example, if a TV ad aired in the Boston market, we included that as part of the state total for Massachusetts, even though the ad would also have aired in parts of New Hampshire and Vermont. The data includes ads that have aired on local network television, national network television and national cable television. It is updated every weekday.

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